We do both. Demand generation builds awareness on LinkedIn and content. Lead generation books qualified meetings with the people your product was built for.
Cold email decays because buyers don't trust unknown senders. Adding volume makes it worse, not better.
They spend the day emailing people who never heard of you. Every touch is uphill because no touch preceded it.
Rankings and downloads don't book meetings. Pipeline sits where the two motions actually connect — which nobody runs for you.
Enterprise identity-security, DACH region. 100,000-email flight over 30 days. Native German copy, verified list, multi-touch validated.
Niche persona. Multilingual region. Compliance-heavy vertical. Send us the brief nobody else wants — we'll come back within one business day.